Varisearch TrEx Software

This is often called the "postcard" approach, since if you put more information than would fit on a postcard, the surfer may not read it. Most businesses need more than one or two sentences to describe their unique value propositions, but in traditional random-page advertising, you're stuck.

TrEx has come up with a concept we call "way-stations" (we use a train theme, by default, but you can change it during customization).

A way-station allows you to show more than one page (up to 8 web pages), in a specific order to your surfing audience.

Without Way Stations, a surfer might see:	With a Way Station, a surfer would see:
A site from user 1 Your third page A site from user 3 Another site from user 1 Your first page A site from user 3 Another site from user 1 Your second page A site from user 3	A site from user 1 Your first page Your second page Your third page A site from user 3 Another site from user 1 Your first page Your second page Your third page

So, a way-station lets you show your pages, a little more often, and always together, in order. Think of the marketing value of that.

As the exchange owner, you can have as many as you want. Your member/customers, however, must upgrade to get even one way station.

This is part of how TrEx tries to help you bring people into the upgrading/purchasing cycle on your exchange.

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