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| VS-TrEx Varisearch LLC P.O. Box 32 McKeesport, Pa. 15135 Phone: 800-764-9109 Fax: 866-728-9109 richp@varisearch-llc.com richp@vs-trex.com               |
Way-Stations: Only with a TrEx systemIntro: One of the problems with most traffic exchanges is that you must put your whole story in one web-page.This is often called the "postcard" approach, since if you put more information than would fit on a postcard, the surfer may not read it. Most businesses need more than one or two sentences to describe their unique value propositions, but in traditional random-page advertising, you're stuck. TrEx has come up with a concept we call "way-stations" (we use a train theme, by default, but you can change it during customization). A way-station allows you to show more than one page (up to 8 web pages), in a specific order to your surfing audience.
So, a way-station lets you show your pages, a little more often, and always together, in order. Think of the marketing value of that. As the exchange owner, you can have as many as you want. Your member/customers, however, must upgrade to get even one way station. This is part of how TrEx tries to help you bring people into the upgrading/purchasing cycle on your exchange. |